In today’s marketing world, there are thousands of techniques used to get customer loyalty and increase brand awareness, including both traditional and non-traditional media. Advertising has undergone complete transformation in the last 10 years, mainly to reflect the changes in media, consumer habits behavior, culture, policies and technology.
The development of smartphones and high-speed mobile Internet has become a game-changer for the telecommunications industry. People are using mobile devices not only to make calls. But they are spending more and more time on mobile apps and other non-core smartphone features.
There was a time when mobile phones were a luxury gadget to possess. Now, they have turned into a real necessity for people living in the 21st century. According to Statista, almost 2.4 billion people worldwide own a smartphone in 2019 and these numbers are predicted to increase in the upcoming years.
In an age of technology, advertising is everywhere. It has become an integral part of the mobile world, and it’s important to create user experiences that are smooth, pleasant and controllable, yet beneficial.
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According to a recent study done by Statista, the total number of available apps in Google Play Store was 2.6 million in December 2018 and in Apple’s App Store – almost 2 million! Yes, there are thousands of developers and publishers out there trying to get their app ranked higher in app stores. But the competition is fierce.
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